A major challenge experienced by gun rights advocates is getting our side of the issue before the public. Several reputable studies have demonstrated the mainstream media are, in effect, a willing ally of the anti-self-defense lobby. Negative reporting on firearms and their misuse is an everyday occurrence. When was the last time you heard a pro-gun item on the news, or read of legitimate use of firearms in your local newspaper?
One effective way of disseminating the truth about guns and gun owners is via letters to the editor. The editorial opinion page, to include Letters to the Editor, is the third most widely read page of the newspaper (after the front page and the sports page). Here is your opportunity to set the record straight and tell the non-shooting public “the other side of the story.†This is one area where most newspapers do try to present a balanced picture.
Letters to the Editor should be kept short and concise. While most newspapers claim to accept letters of up to 250 or 300 words in length, it’s best to keep it to 150 words, more or less. While longer letters are occasionally published, the shorter ones stand a much more likely chance or publication (and of being read). You should focus on one, or – at most – two points. Use plain and simple English. State your case; cite facts to back up your position. Close with your bottom line summary.
At this point we don’t know how much the gun issue will effect the upcoming elections. We do know that the Democrat leadership is trying to make gun control a major election issue. This is your opportunity to inform voters of the actual facts surrounding the issue and influence their choice of candidates come Election Day.
If you have any questions, please do not hesitate to call us at (800) 486-6963.